Account Based Marketing Explained with video
Posted on May 2, 2017
Ever wonder what the buzz is around Account-Based Marketing? Want to know why everyone is talking about it? Check out our latest video to get a breakdown on what Account-Based Marketing is and how it helps companies.
Here is a look at Account Based Marketing by comparing it to something we all know a little about - Dating.
Jon Miller, CEO and Cofounder of Engagio, recently spoke at #FlipMyFunnel San Francisco. He explained how to truly measure account-based marketing (ABM), something many B2B professionals and practitioners are trying to wrap our heads around.